Assessment Tips

What is a Sales Skills Test?

A Sales Skills Test assesses a candidate's potential and ability to thrive in a sales role. It extends beyond reviewing resumes or conducting interviews by offering objective insights into a person’s skills, behaviors, and tendencies related to sales.

Sales talent is often viewed as innate, tied to personality traits. While natural aptitude matters, sales skills can also be learned with proper training, mindset, and experience. When hiring, it’s crucial to identify if a candidate is a Hunter or Farmer.

Hunters pursue new opportunities, closing deals and hitting targets, while farmers build relationships, ensure loyalty, and maintain satisfaction. Both roles are vital, but success depends on matching the right person to the right role.

To find ideal candidates, consider using an online sales assessment that reveals a candidate's tendencies, strengths, and growth areas. This understanding helps build a balanced team of hunters and farmers, driving sustainable success in acquiring and retaining customers. Sales may start with personality, but the right tools can turn it into a results-oriented skill.

Sales talent is in your personality

The talent for sales isn't just something you learn; it’s also part of your personality. It requires perseverance and proactive action. You must take initiative, create your own plans, and engage actively. Taking a genuine interest in the motives of others is essential, rather than merely listening to respond. You need to present compelling arguments, inquire about the order, and successfully close the deal.

Identifying the right sales people through a sales skills test

Talented sales people adapt easily to the person they’re talking to and are trained to present themselves. So it can be an enormous challenge to identify and select them. The solution is an online sales assessment, which provides you with answers to questions like: What really gets them going? What gives them energy? Is the candidate a hunter or a farmer? Is this person looking for a commercial, competitive environment?

Science-based online Sales Skills Test

TestGroup is continually conducting research into predicting sales results through personality tests. You can find more information about the research here. The research is conducted through The Bridge Personality, TestGroup’s personality test. As this test has been validated for the selection of sales people, it is ideally suited for use in the process of selecting sales people, sales managers or sales assistants.

Using an online assessment in your organisation

In dialogue with the organisation, we determine the frame of reference, which will depend on the goals, market, organisational culture, composition of the sales team and job profile. Our experience in selecting sales personnel, combined with the fact that our sales assessment is available in over 30 languages, means we can map out talent in an international context too. In doing so, we take account of cultural differences.

Order a Sales Skills Test

You can order a Sales Skills Test here. Order from any country in just three easy steps. You’ll receive the login details via email within thirty minutes. As a company or organization, you can pay later by invoice. The report is available instantly, and the assessment remains accessible until completed.