Online sales test

What is an online sales test?

An online sales test checks how well a candidate can complete sales transactions for a company. It measures their ability to engage with customers throughout the sales process. This includes talking with both potential and existing customers before, during, and after a sale. The test looks at the candidate's skills in communication, persuasion, and managing customer relationships. In the end, it helps companies find people who can effectively drive sales success.

A participant spends approximately 45 minutes on the online sales test. Upon completion, you will receive two reports: a sales report and a personality report. In the reports, you'll find scores related to the six steps of sales and scores for the four sales types (Hunter, Farmer, Consultant, Negotiator).

How does this online sales test work?

Candidates for commercial roles often present themselves well, but do their skills really deliver results? TestGroup offers an online sales test that measures a candidate’s true sales abilities. This test gives a detailed look at their strengths and possible weaknesses, covering six sales stages and four types of sales skills.

Developed in collaboration with Erasmus University, TestGroup's online sales test stands as Europe's most popular choice for evaluating commercial talent. It's highly regarded by industry experts and offers a clear gauge of your candidate’s or employee's commercial aptitude. Available for individual purchase or through cost-effective subscription plans, this online sales test is an essential tool for pinpointing top commercial talent.

Do you want to know how well your salespeople sell or how customer-focused your employees are? You can find out with the online sales test from TestGroup. After you finish, you'll get a sales report that includes scores on the six steps of selling and a personality report.

Order the online sales test

• You can order an online sales test at our order page for online assessments;
• Available only for companies and organizations;
• We set up the online sales assessment within 30 minutes;
• The report is available immediately after completion;
• If desired, you can go through the report over the phone with a TestGroup consultant afterwards.
• For large volume orders, choose a cost-effective online assessment subscription.

Scientific research into the online sales test 

Test publisher TestGroup has done extensive research to predict sales or sales results with online sales tests. 

Some highlights from the research:

• An online sales test can be used to accurately predict sales performance.
• Salespeople who score high on certain competencies appear to sell more and receive a better overall rating from their managers.
• Specific characteristics, such as maintaining sales administration, turn out to be better predicted by specific characteristics such as orientation to detail.
• Sellers who are open to new experiences also appear to do well. This personality trait will help you to build a better sales force.

TestGroup's online sales assessment

The online sales test report lists all commercial success and risk factors of a candidate for you in a clear and compact report. The report presents scores on the six steps of sales and the scores on the four sales types.

The six steps of sales

In which phase(s) of the sales process does your candidate excel? The sales report shows the candidate's scores for the six sales steps: 1) Planning & preparation, 2) Making contact, 3) Building desire, 4) Presenting the options, 5) Closing the deal and 6) Managing client relationships.

The four sales types

Which sales type is the candidate? In the sales report you can see scores of the candidate top four sales types: Hunter, Consultant, Farmer, and Negotiator.

• All commercial success and risk factors of a candidate in a row;
• You will receive a clear and compact online sales test report;
• In the report, you will find scores for the six steps of sales and the scores for the four sales types;
• Online, reliable, and scientifically based.

How to use an online sales test for selecting sales employees

Step 1: Determine your hiring needs

• Start by clearly defining the sales roles and responsibilities within your organization.
• Identify the key qualities, sales skills, and behavioral traits you seek in ideal sales candidates.

Step 2: Choose the right online sales test

• Opt for an online sales test that's scientifically backed, reliable, and known for accurately predicting sales performance. TestGroup's online sales test is a prime example.
• Ensure the test provides insights into different sales types and the various stages of the sales process.

Step 3: Purchase the online sales test 

• Register with TestGroup for an assessment subscription, or order the online sales test for individual candidates.
• Purchase a number of tests based on the volume of candidates you plan to evaluate.

Step 4: Invite candidates to take the online sales test

• Email invitations to your shortlisted candidates, including a link to the online sales test and any necessary guidelines.

Step 5: Monitor test completion

• Keep track of candidates who have completed the online sales test and send reminders to those who haven't.

Step 6: Review the online sales rest results

• After a candidate completes the test, analyze the results, focusing on scores in various sales stages and their fit with different sales styles.
• Assess their personality traits, strengths, and potential areas for development in a sales context.

Step 7: Conduct interviews

• Use the insights from the online sales test to inform your interview questions, targeting areas of strength or concern.
• Probe areas where there’s a discrepancy between the test results and other available data.

Step 8: Make a hiring decision

• Integrate the online sales test results with other selection methods, such as interviews and reference checks, to make well-rounded hiring decisions.
• Remember, the test offers valuable insights but should be part of a broader decision-making process.

Step 9: Customize onboarding and training

• Leverage the online sales test results to tailor your onboarding and training programs.
• Focus on developing areas identified as needing improvement, like negotiation or closing techniques.